Provides elevator pitch and verbal brand communication frameworks including Donald Miller's StoryBrand (SB7), Nancy Duarte's Sparkline, Chris Westfall's CLARITY, Andy Raskin's Strategic Narrative, Simon Sinek's Golden Circle, and time-based pitch structures (10s, 30s, 60s). Auto-activates during elevator pitch creation, one-liner development, brand pitch refinement, and verbal communication work. Use when discussing elevator pitches, one-liners, brand intros, verbal pitches, pitch coaching, spoken brand messages, or pitch variations.
View on GitHubplugins/vibes/skills/elevator-pitch-techniques/SKILL.md
January 21, 2026
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npx add-skill https://github.com/mike-coulbourn/claude-vibes/blob/main/plugins/vibes/skills/elevator-pitch-techniques/SKILL.md -a claude-code --skill elevator-pitch-techniquesInstallation paths:
.claude/skills/elevator-pitch-techniques/# Elevator Pitch Techniques Quick reference for crafting verbal brand summaries that sound natural when spoken, using proven methodologies from pitch coaches and brand strategists. > "The goal of an elevator pitch is not to close a deal but to spark enough interest for a follow-up conversation." --- ## Foundational Statistics | Metric | Value | Implication | |--------|-------|-------------| | Average attention span | **8 seconds** | Your hook must land immediately | | Expected iterations | **20+** | Refinement is normal, not failure | | First version quality | **8-10%** | You're only this far toward perfection | | Success metric | **"Tell me more"** | The only reaction that matters | --- ## The 6 Core Frameworks ### 1. StoryBrand Framework (SB7) — Donald Miller **Core Principle:** "Your business is not the hero of your brand story. Your customer is." | Step | Element | Question | |------|---------|----------| | 1 | **Character** | What does your customer WANT? | | 2 | **Problem** | What PROBLEM stands in their way? (External, internal, philosophical) | | 3 | **Guide** | How does your brand act as their GUIDE? | | 4 | **Plan** | What STEPS do they need to follow? | | 5 | **Call to Action** | What ACTION should they take? | | 6 | **Success** | What SUCCESS will they achieve? | | 7 | **Failure** | What FAILURE do you help them avoid? | **Template:** > "For [target customer] who [has this problem], [your brand] helps you [achieve desired outcome] by [your unique approach]. Unlike [alternatives], we [key differentiator]." **When to Use:** Customer transformation is central to brand story. --- ### 2. Sparkline Framework — Nancy Duarte **Core Principle:** Great communicators create tension by contrasting "what is" with "what could be." **The Process:** 1. Start with **"What Is"** — the current painful reality 2. Contrast with **"What Could Be"** — the better future 3. Alternate between the two throughout your pitch 4. End with **"New Bliss"** — the transfor