discovering-market-position

# Market Position Discovery

> Pinpoints your unique market position and amplifies your brand's gravitational pull.

## Before We Begin

To help you effectively, please answer these questions:

### Discovery Questions

1.  What is the core product or service you offer, and what fundamental problem does it solve for your customers?
2.  Describe your ideal customer in detail. Go beyond demographics—what are their motivations, frustrations, and desired outcomes?
3.  What is your primary objective for refining your market position? (e.g., increase market share, launch a new category, command a premium price, fend off a new competitor)
4.  Who are your top 2-3 competitors, and what makes customers choose them over you right now?
5.  What are your non-negotiable brand values or operational constraints? What lines will you not cross, even if it means sacrificing a market opportunity?
6.  Can you share any existing customer feedback, positive or negative, that you find particularly insightful?
7.  What is your current marketing message and how is it performing?

## What This Skill Does

This skill moves beyond traditional, static market positioning. Instead of just finding a vacant slot in the marketplace, the Market Resonance Amplifier helps you cultivate a dynamic 'brand gravity'—an irresistible pull that attracts your ideal customers and creates a loyal, engaged following. It's designed for businesses that don't just want to compete, but want to become the definitive choice for a specific audience.

My approach is integrative, weaving together multiple strategic frameworks to build a cohesive and resilient market stance. I address the common pitfall of having a great strategy on paper that fails in execution by connecting high-level strategy to actionable tactics. This process uncovers not just what you do, but why it matters, and translates that core truth into a powerful narrative that resonates deeply with your target audience.

## Core Methodology

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