creative-brief-framework

# Creative Brief Framework Skill

## When to Use
- Kicking off new campaigns, product launches, or brand refresh projects.
- Aligning marketing, product, and creative teams on objectives and deliverables.
- Onboarding agencies or freelancers with standardized briefs.

## Framework
1. **Objective & Success Metrics** – clarify business goal, KPIs, and constraints.
2. **Audience & Insights** – detail personas, pain points, and proof points.
3. **Message & Tone** – outline pillars, RTBs, must-say/avoid guidance.
4. **Deliverables & Channels** – list required assets, specs, and priority order.
5. **Logistics** – include timeline, approvals, budget, references, and point people.

## Templates
- One-page creative brief document.
- Stakeholder Q&A worksheet.
- Kickoff deck outline with timeline + responsibilities.

## Tips
- Keep it scannable; link deeper research in appendices.
- Capture “what success looks like” with quantitative + qualitative signals.
- Pair with `production-playbook` to convert briefs into task plans.

---