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create-an-asset

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Generate tailored sales assets (landing pages, decks, one-pagers, workflow demos) from your deal context. Describe your prospect, audience, and goal — get a polished, branded asset ready to share with customers.

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knowledge-work-plugins

anthropics/knowledge-work-plugins

Plugin

sales

Repository
Verified Org

anthropics/knowledge-work-plugins
2.8kstars

sales/skills/create-an-asset/SKILL.md

Last Verified

February 2, 2026

Install Skill

Select agents to install to:

Scope:
npx add-skill https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/create-an-asset/SKILL.md -a claude-code --skill create-an-asset

Installation paths:

Claude
.claude/skills/create-an-asset/
Powered by add-skill CLI

Instructions

# Create an Asset

Generate custom sales assets tailored to your prospect, audience, and goals. Supports interactive landing pages, presentation decks, executive one-pagers, and workflow/architecture demos.

---

## Triggers

Invoke this skill when:
- User says `/create-an-asset` or `/create-an-asset [CompanyName]`
- User asks to "create an asset", "build a demo", "make a landing page", "mock up a workflow"
- User needs a customer-facing deliverable for a sales conversation

---

## Overview

This skill creates professional sales assets by gathering context about:
- **(a) The Prospect** — company, contacts, conversations, pain points
- **(b) The Audience** — who's viewing, what they care about
- **(c) The Purpose** — goal of the asset, desired next action
- **(d) The Format** — landing page, deck, one-pager, or workflow demo

The skill then researches, structures, and builds a polished, branded asset ready to share with customers.

---

## Phase 0: Context Detection & Input Collection

### Step 0.1: Detect Seller Context

From the user's email domain, identify what company they work for.

**Actions:**
1. Extract domain from user's email
2. Search: `"[domain]" company products services site:linkedin.com OR site:crunchbase.com`
3. Determine seller context:

| Scenario | Action |
|----------|--------|
| **Single-product company** | Auto-populate seller context |
| **Multi-product company** | Ask: "Which product or solution is this asset for?" |
| **Consultant/agency/generic domain** | Ask: "What company or product are you representing?" |
| **Unknown/startup** | Ask: "Briefly, what are you selling?" |

**Store seller context:**
```yaml
seller:
  company: "[Company Name]"
  product: "[Product/Service]"
  value_props:
    - "[Key value prop 1]"
    - "[Key value prop 2]"
    - "[Key value prop 3]"
  differentiators:
    - "[Differentiator 1]"
    - "[Differentiator 2]"
  pricing_model: "[If publicly known]"
```

**Persist to knowledge base** for future sessions. On subse

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