content-optimizer

# Content Optimizer Skill

A systematic workflow for optimizing content to perform well in both traditional search engines and AI-powered systems (GEO).

## When to Use

- Improving existing content performance
- Preparing content for publication
- Refreshing underperforming pages
- Enhancing AI citation potential
- Optimizing for featured snippets
- Building topical authority

## Optimization Workflow

### Phase 1: Content Analysis

Before optimizing, understand the current state:

**Content Inventory:**
```
Title: [Current title]
Word Count: [X words]
Last Updated: [Date]
Target Keyword: [Primary keyword]
Current Structure: [H1 → H2 count → H3 count]
```

**Performance Assessment:**
- Search intent alignment
- Topic completeness
- Competitive positioning
- Freshness status

### Phase 2: Keyword Optimization

Optimize keyword presence without over-optimization:

**Primary Keyword Placement:**
| Location | Status | Recommendation |
|----------|--------|----------------|
| Title tag | | First 30 chars |
| H1 | | Natural inclusion |
| First 100 words | | Opening paragraph |
| H2 headers | | 2-3 variations |
| Meta description | | With CTA |
| URL | | If practical |

**Keyword Density Check:**
- Target: 0.5-1.5%
- Calculate: (keyword occurrences / total words) × 100
- Flag if >2% (over-optimization risk)

**Semantic Enhancement:**
Add related terms and concepts:
- LSI keywords (5-10 variations)
- Related entities
- Question variations
- Synonym usage

### Phase 3: Structure Optimization

Improve content organization:

**Header Hierarchy:**
```
H1: Primary Topic (1 only)
├── H2: Main Section 1
│   ├── H3: Subsection
│   └── H3: Subsection
├── H2: Main Section 2
│   └── H3: Subsection
└── H2: Conclusion/Summary
```

**Scannable Formatting:**
- [ ] Short paragraphs (2-3 sentences)
- [ ] Bullet lists for features/benefits
- [ ] Numbered lists for steps/processes
- [ ] Tables for comparisons
- [ ] Bold for key terms
- [ ] Block quotes for callouts

**Internal Linking:**
- L