Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
View on GitHubanthropics/knowledge-work-plugins
marketing
February 2, 2026
Select agents to install to:
npx add-skill https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/content-creation/SKILL.md -a claude-code --skill content-creationInstallation paths:
.claude/skills/content-creation/# Content Creation Skill Guidelines and frameworks for creating effective marketing content across channels. ## Content Type Templates ### Blog Post Structure 1. **Headline** — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO) 2. **Introduction** (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword. 3. **Body sections** (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data. 4. **Conclusion** (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action. 5. **Meta description** — under 160 characters, includes primary keyword, compels the click. ### Social Media Post Structure - **Hook** — first line grabs attention (question, bold statement, number) - **Body** — 2-4 concise points or a short narrative - **CTA** — what should the reader do next (comment, click, share, tag) - **Hashtags** — 3-5 relevant hashtags (platform-dependent) ### Email Newsletter Structure - **Subject line** — under 50 characters, creates curiosity or states clear value - **Preview text** — complements the subject line, does not repeat it - **Header/hero** — visual anchor and one-line value statement - **Body sections** — 2-3 content blocks, each scannable with a bold intro sentence - **Primary CTA** — one clear action per email - **Footer** — unsubscribe link, company info, social links ### Landing Page Structure - **Headline** — primary benefit in under 10 words - **Subheadline** — elaborates on the headline with supporting context - **Hero section** — headline, subheadline, primary CTA, supporting image or video - **Value propositions** — 3-4 benefit-driven sections with icons or images - **Social proof** — testimonials, logos, stats, case study snippets - **Objection handling** — FAQ or trust signals - **Final CTA** — re