content-brief

plugin: seo
updated: 2026-01-20

# Content Brief

## When to Use

- Preparing briefs for content writers
- Planning new content pieces
- Documenting SEO requirements for articles
- Aligning content with keyword research

## Brief Creation Methodology

### Step 1: Keyword Research
1. Identify primary keyword (highest priority)
2. Identify 3-5 secondary keywords
3. Extract People Also Ask questions
4. Note search intent (informational/commercial/transactional)

### Step 2: SERP Analysis
1. Analyze top 10 ranking pages
2. Note average word count
3. Identify common content format (listicle, guide, etc.)
4. Find content gaps (topics competitors miss)

### Step 3: Outline Creation
1. Create H1 with primary keyword
2. Plan H2s to cover required topics
3. Plan H3s for detailed sections
4. Map keywords to specific sections

### Step 4: Requirements Definition
1. Set word count target (based on competitors + 20%)
2. Define E-E-A-T requirements
3. Specify internal linking targets
4. Set readability target (Flesch 60-70)

## Brief Template

```markdown
---
plugin: seo
updated: 2026-01-20
type: content-brief
created_by: {agent_or_command}
created_at: {timestamp}
keyword: "{keyword}"
session_id: {session_id}
session_path: {session_path}
status: complete
---
plugin: seo
updated: 2026-01-20

# Content Brief: {Title}

## Target Keyword
- **Primary**: {keyword}
- **Secondary**: {keyword2}, {keyword3}, {keyword4}
- **Questions to Answer**:
  1. {PAA question 1}
  2. {PAA question 2}
  3. {PAA question 3}

## Search Intent
- **Type**: Informational | Commercial | Transactional
- **User Goal**: {what user wants to accomplish}

## Content Specifications
- **Word Count**: {min}-{max} words
- **Format**: {article, listicle, guide, comparison}
- **Tone**: {professional, conversational, technical}
- **Target Audience**: {description}

## Required Sections
1. **{H2: Section topic}** - {brief description of what to cover}
2. **{H2: Section topic}** - {brief description}
3. **{H2: Section topic