competitive-analysis-templates

# Competitive Analysis Templates

Templates for analyzing competitors, enabling sales teams, and defining strategic market positioning.

## When to Use This Skill

**Auto-loaded by agents**:
- `market-analyst` - For competitor deep-dives, battle cards, and positioning maps

**Use when you need**:
- Analyzing competitor strategies and offerings
- Creating sales battle cards
- Building feature comparison matrices
- Tracking competitive intelligence
- Conducting win/loss analysis
- Defining differentiation strategy
- Monitoring competitive threats
- Positioning against alternatives

## What is Competitive Analysis?

Competitive analysis helps you:
- **Understand** your market position and competitive landscape
- **Identify** differentiation opportunities and white space
- **Enable** sales teams to win competitive deals
- **Inform** product roadmap and strategic decisions
- **Monitor** competitive threats and market shifts

**NOT**: Copying competitors or building feature parity
**BUT**: Finding defensible differentiation and strategic positioning

**Good competitive analysis**: Actionable, evidence-based, honest about trade-offs, regularly updated

**Bad competitive analysis**: Feature lists without context, outdated, biased, not used by teams

**When to Use This Skill**:
- Conducting competitive research
- Enabling sales for competitive deals
- Defining product positioning
- Planning market entry strategy
- Responding to competitive threats
- Quarterly strategic planning

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## Evidence Standards

**Core principle:** All competitive intelligence must be based on verifiable public sources. Strategic analysis and recommendations are core value, but factual claims require source attribution.

**Research requirements:**

1. **Use verifiable public sources**
   - Competitor websites, product pages, and documentation
   - Pricing pages (with URLs and date accessed)
   - Review sites (G2, Capterra, TrustRadius) with specific review citations
   - News articles, press relea