company-intelligence

# Company Intelligence

This skill creates comprehensive company intelligence reports that give sales professionals deep understanding of target accounts, enabling strategic conversations and informed deal pursuit.

## Objective

Gather, synthesize, and present actionable company intelligence that helps sales teams understand prospects' businesses, identify opportunities, and position solutions effectively.

## Research Report Structure

### 1. Company Overview
Brief description of the company's business model and offerings.

**What to Include:**
- What they do (core business)
- How they make money (business model)
- Who they serve (target market)
- What makes them different (value proposition)

### 2. Strategic Focus & Growth Initiatives
Key priorities, projects, and expansion areas.

**What to Include:**
- Announced strategic priorities
- Growth initiatives and investments
- New products or services launched
- Geographic or market expansion plans
- Technology or digital transformation projects

**Sources:**
- Earnings calls and investor presentations
- Press releases and announcements
- Leadership interviews
- Job postings indicating investment areas

### 3. Financial Performance
Revenue figures, growth metrics, and financial health (public companies).

**What to Include:**
- Revenue and growth rates
- Profitability metrics
- Key financial ratios
- Recent financial news
- Funding history (private companies)

**Note:** For private companies, focus on available signals like funding rounds, estimated revenue ranges, and growth indicators.

### 4. Digital Transformation & Innovation
Current technology initiatives and investments.

**What to Include:**
- Technology stack and platforms
- Digital transformation projects
- Innovation initiatives
- R&D investments
- Technology partnerships

### 5. Key Executives & Leadership
Profiles of decision-makers and organizational structure.

**What to Include:**
- C-suite and executive team
- Relevant department heads
- Recent lead