case-study-writer

# Customer Case Study Writer

Create compelling case studies that showcase customer success stories for marketing and sales enablement.

## Information Gathering

Use `AskUserQuestion` to collect the following from the user:

### Customer Details
1. **Company name** and permission to use it (or anonymize?)
2. **Industry** and company size
3. **Role of the person you worked with** (decision maker, user, champion)

### The Story
4. **What problem were they trying to solve?** (Be specific - pain points, failed alternatives)
5. **Why did they choose your solution?** (What made you stand out?)
6. **How did implementation go?** (Timeline, challenges, support needed)
7. **What results did they achieve?** (Metrics, quotes, before/after)

### Supporting Evidence
8. **Do you have a customer quote?** (Direct testimonial is gold)
9. **What metrics can you share?** (%, $, time saved, etc.)
10. **Any surprising or unexpected benefits?**

## Case Study Structure

### 1. Headline + Executive Summary
Lead with the most impressive result:
```
[Company] Achieved [Result] with [Your Product]
```

Example: "Acme Corp Reduced Support Tickets by 73% with HelpDesk Pro"

### 2. Customer Background (2-3 sentences)
- Who they are
- What they do
- Why they matter (size, reputation, relevance to reader)

### 3. The Challenge
- What problem they faced
- What they tried before (and why it didn't work)
- What was at stake if they didn't solve it

### 4. The Solution
- Why they chose you
- How implementation worked
- Key features/capabilities that made the difference

### 5. The Results
Present with specificity:
- **Primary metric** (the headline number)
- **Secondary benefits** (unexpected wins)
- **Timeline** (how quickly they saw results)

### 6. Customer Quote
A direct quote that captures the transformation. Aim for emotional + factual:
> "We went from drowning in support tickets to actually having time to build new features. Our team morale completely changed." - Jane Smith, VP Engineering

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