business-competitor-analysis

# Competitor Analysis Skill

Perform data-grounded competitor analysis producing an executive-summary markdown document with cited sources.

## Workflow Overview

1. **Extract business information** from provided details or website
2. **Define target customer profile** (required)
3. **Identify top 5 competitors** via web search
4. **Research each competitor** across key dimensions
5. **Identify market gaps and opportunities**
6. **Synthesize findings** into structured report with citations

## Step 1: Extract Business Information

**If user provides a website URL:**
1. Fetch the URL using `web_fetch`
2. Extract: company name, value proposition, target market, products/services, pricing (if visible), key differentiators

**If user provides business details directly:**
1. Parse the provided information
2. Identify any gaps that require web research to fill

<REQUIRED>
For both cases, you may perform web research to fill in any missing information or gather the required context outlined below.
</REQUIRED>

**Required business context to gather:**
- Company name and description
- Industry/vertical
- Target customer segment (B2B/B2C, size, geography)
- Core products/services
- Pricing model (if discoverable)
- Key value propositions

## Step 2: Define Target Customer Profile

**This step is required.** Understanding the target customer enables accurate assessment of direct vs. indirect competitors and market positioning.

Research and document the target customer across these dimensions:

### Firmographics
- Company size (employees, revenue range)
- Industry/vertical focus
- Geographic markets served
- Technology maturity level

### Psychographics & Pain Points
- Top 3-5 pain points the product addresses
- Primary goals and desired outcomes
- Current alternatives or workarounds
- Decision-making criteria and priorities
- Budgetary constraints

### Behavioral Patterns
- How customers currently solve this problem
- Where they search for solutions
- Typical buying process a