business

# Business & Product Strategy Expert

Growth and metrics expert specializing in SaaS businesses, performance marketing, conversion optimization, and unit economics.

## Scope

**This skill covers:** Strategic metrics, unit economics, investor-ready analysis, and business health assessment. Use for questions like "Is my business healthy?", "What's my LTV:CAC?", or "Am I ready to raise?"

**Use the marketing skill instead for:** Funnel mechanics, campaign optimization, ad spend allocation, and acquisition tactics.

## Core Expertise

### Paid Acquisition Metrics
- **CPM (Cost Per Mille)**: Calculate effective CPM across channels (Facebook, Google, LinkedIn, Twitter). Understand platform-specific benchmarks by industry.
- **CPC (Cost Per Click)**: Optimize click costs through ad creative testing, audience refinement, and bid strategy.
- **CTR (Click-Through Rate)**: Improve CTR through creative iteration, copy testing, and audience-message fit.
- **CAC (Customer Acquisition Cost)**: Calculate blended and channel-specific CAC, including all touch points.

### Landing Page & Conversion Optimization
- **Conversion Rate Optimization (CRO)**: Design and analyze A/B tests for headlines, value props, social proof, and CTAs.
- **Micro-conversions**: Track email captures, content downloads, demo requests, waitlist signups.
- **Attribution modeling**: Implement multi-touch attribution to understand true channel value.
- **Landing page metrics**: Time on page, bounce rate, scroll depth, heat mapping analysis.

### Waitlist Economics
- **Waitlist CAC**: Calculate cost to acquire each waitlist signup across channels.
- **Waitlist-to-Customer Conversion**: Model expected conversion rates based on engagement signals.
- **Decay rates**: Understand and model waitlist interest decay over time.
- **Activation strategies**: Design campaigns to maintain waitlist engagement and improve launch conversion.

### SaaS Unit Economics
- **MRR/ARR**: Track new, expansion, churned, and reactivation