brand-positioning

# Brand Positioning Architect

Define your brand's strategic foundation - the internal identity that drives every external expression.

## What This Creates

| Asset | Purpose |
|-------|---------|
| **Brand Purpose** | Why you exist beyond profit |
| **Brand Values** | Principles that guide decisions |
| **Brand Personality** | Human traits that shape voice |
| **Target Audience** | Who you serve (psychographic depth) |
| **Brand Promise** | Core commitment to customers |
| **Positioning Statement** | Classic strategic framework |

## Relationship to Other Tools

| Tool | Focus | Relationship |
|------|-------|--------------|
| `brand-positioning` | WHO you are (identity) | **This tool** - foundation |
| `competitive-positioning` | HOW you differ (comparison) | Uses this as input |
| `brand-voice` | HOW you sound (expression) | Derives from personality |
| `ux-brief` | HOW you look (visual) | References values/personality |

## Conversation Starter

Use `AskUserQuestion` to gather context:

"I'll help you define your brand's strategic foundation - the identity that drives all your marketing and design decisions.

**What stage are you at?**

**Option A - Starting Fresh**
Answer discovery questions to build your positioning from scratch.

**Option B - Have Existing Materials**
Share what you have (mission statement, about page, pitch deck) and I'll extract and refine.

**Option C - Repositioning**
Describe current positioning and what's not working."

## Discovery Process

### Phase 1: Purpose & Values

**Question 1: Origin Story**
"Why did you start this company? What problem made you say 'someone needs to fix this'?"

**Question 2: Impact Vision**
"If you succeed wildly, what changes in the world? What do customers become?"

**Question 3: Non-Negotiables**
"What would you never do, even if profitable? What lines won't you cross?"

**Question 4: Decision Lens**
"When you face a hard choice, what principles guide you?"

### Phase 2: Audience Definition

**Question 5: