brand-guidelines

# Melodic Software Brand Guidelines

Official brand identity guidelines for Melodic Software, defining visual identity, typography, color palette, and brand voice.

## Table of Contents

- [Overview](#overview)
- [When to Use This Skill](#when-to-use-this-skill)
- [Brand Philosophy](#brand-philosophy)
- [Quick Reference](#quick-reference)
- [References](#references)

## Overview

This skill provides the authoritative brand guidelines for Melodic Software, including:

- **Color palette** with primary melodic blue (#1E90FF) and supporting colors
- **Typography system** using Inter font family with modular scale
- **Logo usage** guidelines for the treble clef mark
- **Brand voice** with musical terminology and professional tone
- **Component patterns** for consistent UI implementation

## When to Use This Skill

This skill should be used when:

- Styling new projects or applications
- Creating marketing materials, presentations, or documentation
- Building UI components that need brand consistency
- Reviewing designs for brand compliance
- Writing copy that should reflect brand voice
- Selecting colors, fonts, or visual elements

## Brand Philosophy

**Tagline:** "Building software that sings"

**Secondary:** "Engineering-led. Quality-focused. Future-ready."

Melodic Software combines musical metaphors with modern software engineering excellence. The brand conveys:

- **Technical credibility** through engineering-led positioning
- **Craftsmanship** through quality-focused messaging
- **Innovation** through future-ready thinking
- **Harmony** through musical vocabulary (rhythm, composition, cadence)

The visual identity is clean, professional, and sleek - reflecting the precision of well-engineered software while maintaining approachability.

## Quick Reference

### Primary Colors

| Token | Hex | Usage |
|-------|-----|-------|
| `melodic-blue` | #1E90FF | **Primary brand color** |
| `deep-navy` | #0D1B2A | Dark backgrounds, headers |
| `white` | #FFFFFF | Text on dark