brand-guidelines

# Brand Guidelines Skill

Create comprehensive, platform-agnostic brand guidelines using Jungian archetypes and color psychology.

## Purpose

Define brand IDENTITY that works across ALL platforms:
- Web (any framework)
- Mobile (iOS, Android, Flutter)
- Print (marketing materials)
- Social media

Output: HEX colors and font names, NOT framework-specific code.

## The 12 Brand Archetypes

| Archetype | Core Desire | Brand Voice | Color Direction |
|-----------|-------------|-------------|-----------------|
| **Innocent** | Safety, happiness | Optimistic, simple, honest | Soft pastels, white, sky blue |
| **Sage** | Knowledge, truth | Expert, clear, trustworthy | Deep blues, greens, gray |
| **Explorer** | Freedom, discovery | Adventurous, independent | Earth tones, rust, forest |
| **Outlaw** | Revolution, liberation | Bold, rebellious, provocative | Black, red, orange |
| **Magician** | Transformation | Visionary, inspiring, mysterious | Purple, deep blue, gold |
| **Hero** | Mastery, courage | Empowering, confident, direct | Red, blue, gold |
| **Lover** | Intimacy, experience | Passionate, sensual, elegant | Red, pink, burgundy |
| **Jester** | Joy, fun | Playful, irreverent, entertaining | Bright, varied, yellow |
| **Everyman** | Belonging | Relatable, honest, friendly | Neutral, warm brown, earth |
| **Caregiver** | Service, nurturing | Compassionate, supportive, warm | Soft blue, green, white |
| **Ruler** | Control, power | Authoritative, refined, premium | Navy, gold, burgundy |
| **Creator** | Innovation, expression | Imaginative, artistic, expressive | Varied, artistic, bold |

## Archetype Selection by Product Type

| Product Type | Primary | Secondary | Why |
|--------------|---------|-----------|-----|
| B2B SaaS | Sage | Magician | Trust + transformation |
| Developer Tools | Sage | Creator | Knowledge + innovation |
| E-commerce | Everyman | Caregiver | Accessible + supportive |
| Fintech | Ruler | Sage | Authority + expertise |
| Health/Wellness | C