Platform-agnostic brand identity creation using 12 Jungian archetypes. Use when running /my_brand, creating brand.md, selecting color palettes, defining typography, or asking about brand personality and voice guidelines.
View on GitHubproject-optimizer/skills/brand-guidelines/SKILL.md
February 1, 2026
Select agents to install to:
npx add-skill https://github.com/anilcancakir/claude-code-plugins/blob/main/project-optimizer/skills/brand-guidelines/SKILL.md -a claude-code --skill brand-guidelinesInstallation paths:
.claude/skills/brand-guidelines/# Brand Guidelines Skill Create comprehensive, platform-agnostic brand guidelines using Jungian archetypes and color psychology. ## Purpose Define brand IDENTITY that works across ALL platforms: - Web (any framework) - Mobile (iOS, Android, Flutter) - Print (marketing materials) - Social media Output: HEX colors and font names, NOT framework-specific code. ## The 12 Brand Archetypes | Archetype | Core Desire | Brand Voice | Color Direction | |-----------|-------------|-------------|-----------------| | **Innocent** | Safety, happiness | Optimistic, simple, honest | Soft pastels, white, sky blue | | **Sage** | Knowledge, truth | Expert, clear, trustworthy | Deep blues, greens, gray | | **Explorer** | Freedom, discovery | Adventurous, independent | Earth tones, rust, forest | | **Outlaw** | Revolution, liberation | Bold, rebellious, provocative | Black, red, orange | | **Magician** | Transformation | Visionary, inspiring, mysterious | Purple, deep blue, gold | | **Hero** | Mastery, courage | Empowering, confident, direct | Red, blue, gold | | **Lover** | Intimacy, experience | Passionate, sensual, elegant | Red, pink, burgundy | | **Jester** | Joy, fun | Playful, irreverent, entertaining | Bright, varied, yellow | | **Everyman** | Belonging | Relatable, honest, friendly | Neutral, warm brown, earth | | **Caregiver** | Service, nurturing | Compassionate, supportive, warm | Soft blue, green, white | | **Ruler** | Control, power | Authoritative, refined, premium | Navy, gold, burgundy | | **Creator** | Innovation, expression | Imaginative, artistic, expressive | Varied, artistic, bold | ## Archetype Selection by Product Type | Product Type | Primary | Secondary | Why | |--------------|---------|-----------|-----| | B2B SaaS | Sage | Magician | Trust + transformation | | Developer Tools | Sage | Creator | Knowledge + innovation | | E-commerce | Everyman | Caregiver | Accessible + supportive | | Fintech | Ruler | Sage | Authority + expertise | | Health/Wellness | C