bofu-keywords

# Bottom-of-Funnel Keyword Finder

Find high-intent keywords that indicate someone is ready to buy, sign up, or convert.

## What Are BOFU Keywords?

Bottom-of-funnel keywords signal purchase intent:
- **Transactional**: "buy", "pricing", "discount", "coupon"
- **Comparative**: "vs", "alternative to", "compared to"
- **Evaluative**: "review", "pros and cons", "is it worth it"
- **Solution-specific**: "best [category] for [use case]"

## Required Input

Ask the user for:
1. **Product/Service name**
2. **Product category** (e.g., "project management software", "email marketing tool")
3. **Known competitors** (optional but helpful)
4. **Target use cases** (what problems does it solve?)

## Research Process

### Step 1: Generate Keyword Patterns

Apply these BOFU patterns to the product:

**Transactional Intent:**
- `[product] pricing`
- `[product] plans`
- `[product] free trial`
- `[product] discount`
- `[product] coupon code`
- `buy [product]`
- `[product] subscription`

**Comparative Intent:**
- `[product] vs [competitor]`
- `[product] alternative`
- `[product] competitors`
- `best [category] tools`
- `[product] compared to [competitor]`
- `switch from [competitor] to [product]`

**Evaluative Intent:**
- `[product] review`
- `[product] reviews [year]`
- `is [product] worth it`
- `[product] pros and cons`
- `[product] honest review`
- `[product] for [use case]`

**Problem-Solution Intent:**
- `best [category] for [use case]`
- `[category] for small business`
- `[category] for startups`
- `[category] for enterprise`
- `how to [solve problem] with [product]`

### Step 2: Use Perplexity for Validation

Use Perplexity MCP to research:
1. Which competitors are commonly compared
2. What questions people ask before buying
3. Common objections and concerns
4. Popular use cases and niches

Example Perplexity query:
```
What are the most common questions people ask before buying [product category] software? What comparisons do they search for?
```

### Step 3: Categorize by Int