This skill develops a powerful marketing message using Todd Brown's E5 methodology. It guides users through market sophistication analysis, unique mechanism discovery, and creating a compelling big idea for their campaign. Use when you need to craft a unique and persuasive marketing angle. Keywords: big idea, marketing message, E5 methodology, unique mechanism, value proposition.
View on GitHubFebruary 5, 2026
Select agents to install to:
npx add-skill https://github.com/dmend3z/tribo-skills/blob/main/plugins/big-idea-development/skills/big-idea-development/SKILL.md -a claude-code --skill big-idea-developmentInstallation paths:
.claude/skills/big-idea-development/# Big Idea Development ## Overview This skill empowers users to develop a compelling and unique marketing 'Big Idea' for their products or services. It follows the E5 methodology, a framework created by Todd Brown, to ensure the marketing message stands out in a crowded marketplace. The primary purpose is to guide users from initial market analysis to a fully-fledged campaign theme, creating a powerful and persuasive marketing angle that captures audience attention and drives conversions. **Keywords**: big idea, marketing message, E5 methodology, unique mechanism, value proposition, market sophistication, competitive analysis, campaign theme, marketing strategy, product positioning, direct response ## Discovery & Planning Questions * **Target Audience:** Who is your ideal customer for this offer? Can you describe them in detail (demographics, psychographics, current beliefs, awareness level)? * **Product/Service:** What are you selling? What is the core mechanism or process that delivers the result for your customer? * **Unique Selling Proposition:** What makes your product/service truly unique and different from what's already on the market? * **Core Promise:** What is the single biggest, most desirable result or transformation your customer will get from using your product? * **Market Sophistication:** What have your prospects already seen or been told about solutions like yours? Are they skeptical, hopeful, or unaware? * **Goals & Objectives:** What is the primary goal of this marketing campaign? (e.g., generate leads, drive sales, build brand awareness). * **Brand Voice & Style:** What is the desired tone and personality for this marketing message? (e.g., authoritative, friendly, urgent, inspirational). * **Existing Assets:** Do you have any existing marketing materials, customer research, or testimonials that I can review? * **Constraints:** Are there any constraints, disclaimers, or specific things I must include or avoid in the messaging?