anysite-icp-builder

# AnySite ICP Builder

Build data-driven Ideal Customer Profiles from LinkedIn data using AnySite MCP tools.

## Overview

This skill transforms manual ICP creation into an automated, data-driven workflow:
1. **Analyze** existing customers' LinkedIn profiles
2. **Extract** common patterns (industries, company sizes, titles, skills)
3. **Generate** scoring criteria and ICP documentation
4. **Find** lookalike prospects matching the ICP

## When to Use This Skill

- Building or refining an Ideal Customer Profile
- Analyzing LinkedIn profiles of existing customers
- Finding common patterns among best customers
- Creating prospect scoring criteria
- Discovering lookalike companies/people
- Researching target market segments

## Prerequisites

- AnySite MCP server connected with LinkedIn access
- List of existing customer LinkedIn URLs (profiles or companies)

---

## Phase 1: ICP Discovery Interview

Ask the user these questions to gather context:

### Required Questions (ask first)
1. **Customer URLs**: "Please provide LinkedIn URLs of 5-15 of your best existing customers (profiles or company pages)"
2. **Product/Service**: "What problem does your product solve? Who benefits most?"

### Optional Questions (ask if not provided)
3. **Deal Size**: "What's your typical deal size or ACV?"
4. **Sales Cycle**: "How long is your typical sales cycle?"
5. **Geographic Focus**: "Any geographic restrictions (US, EU, APAC, etc.)?"
6. **Exclusions**: "Any industries or company types to exclude?"

---

## Phase 2: Data Collection

Use AnySite MCP tools to gather data:

### For LinkedIn Profile URLs (individuals)
```
Tools to use:
- Anysite:get_linkedin_profile - Get full profile with experience, education, skills
- Anysite:get_linkedin_user_posts - Analyze recent activity and interests
- Anysite:get_linkedin_user_experience - Detailed work history
```

### For LinkedIn Company URLs
```
Tools to use:
- Anysite:get_linkedin_company - Company details, size, industry
- Anysite:get_linkedi