This skill helps you define, measure, and analyze your marketing performance. Use it when you need to set goals, track conversions, and make data-driven decisions to improve your marketing ROI.
View on GitHubFebruary 5, 2026
Select agents to install to:
npx add-skill https://github.com/dmend3z/tribo-skills/blob/main/plugins/analytics-measurement/skills/analytics-measurement/SKILL.md -a claude-code --skill analytics-measurementInstallation paths:
.claude/skills/analytics-measurement/# Analytics & Measurement ## Overview This skill provides a framework for implementing best practices in marketing analytics and measurement, helping you focus on what matters and avoid common pitfalls. **Keywords**: analytics, measurement, marketing analytics, data analysis, conversion tracking, ROI ## Discovery & Planning Questions - What are the primary business objectives you want your marketing to achieve? (e.g., increase sales, generate leads, build brand awareness) - Who is your target audience? Can you describe your ideal customer? - What are the most important actions you want visitors to take on your website? (e.g., make a purchase, fill out a contact form, subscribe to a newsletter) - What marketing channels are you currently using? (e.g., SEO, social media, email marketing, paid ads) - What analytics tools, if any, do you currently have in place? (e.g., Google Analytics, a CRM, etc.) - What is your timeline for seeing results from your marketing efforts? - Are there any specific metrics or KPIs you are currently tracking? - What does success look like for you in the next 90 days? - Do you have any existing reports or dashboards? What do you like or dislike about them? ## Instructions When this skill is active, your primary goal is to help the user make data-driven decisions to improve their marketing performance. You should guide them through the process of setting clear goals, tracking the right metrics, and analyzing their data to uncover actionable insights. ## S-Tier Tactics (Must-Do) - **Define SMART Goals**: Guide the user to set Specific, Measurable, Achievable, Relevant, and Time-bound goals for their marketing campaigns. - **Focus on Actionable Metrics**: Help the user differentiate between vanity metrics and actionable metrics that tie directly to their business goals. - **Implement a Centralized Analytics Platform**: Recommend and guide the user in setting up a centralized analytics platform like Google Analytics to track website traffic,